Brand — Search Exact Google Ads | $5,200 | $23,400 | 4.5× |
Prospecting — Advantage+ Meta | $4,100 | $15,600 | 3.8× |
Sponsored Products — Core Amazon | $3,800 | $14,100 | 3.7× |
| $3,400 | $13,600 | 4.0× |
Non-Brand — Broad Google Ads | $4,600 | $12,900 | 2.8× |
Shopping — All Products Google Ads | $3,100 | $11,200 | 3.6× |
Retargeting — Dynamic Meta | $2,300 | $9,700 | 4.2× |
Lookalike — Conversions Meta | $2,900 | $8,400 | 2.9× |
Sponsored Brands — Hero Amazon | $1,700 | $6,800 | 4.0× |
Sponsored Display — Retarget Amazon | $1,200 | $4,900 | 4.1× |
Sponsored Content — ABM LinkedIn | $1,900 | $3,800 | 2.0× |
Search — Competitor Microsoft | $1,400 | $3,700 | 2.6× |